Starting and running a successful home-based business is not as easy as you think. Sometimes things can and do go wrong. Also, many businesses fail unfortunately. The percentage relating to business failure is very high. If you are going to start your own business at home then you need to make sure that you follow all of the steps required for success. The purpose of this article is to share with you three important tips that you need to consider when starting your own home based business.You can’t sell to everyone- Even if everyone could potentially use your product it does not mean that everyone will buy your product. You need to make sure to carefully define your niche and target your market accordingly. If your home-based business involves selling predominantly online, one of the best ways to target your market accordingly is with long tail keywords. This involves you making sure to regularly use keyword phrases in your content that people search in Google. With Search Engine Optimisation you aim to have your webpage appear high in search results for your chosen keywords.Success requires work- Running your own home-based business requires work, and in the beginning it will require a lot of hard work. You will need to put in a lot of setup work, developing your systems, and you will have to do most of your own marketing, sales and customer service. As your business grows you can bring on staff and contractors to outsource a lot of the work you need to do in the beginning. Unfortunately get rich quick schemes are schemes for a reason. They do not work.Success requires goal setting- You need to set goals for your business. These goals need to be SMART goals. They need to be specific, measurable, achievable, realistic and timely. Without setting goals for your business, you will not be able to measure whether you are actually successful. You need specific goals (e.g. you cannot say “I want to be rich”) that are measurable (you need an amount). They need to be achievable and realistic (most people won’t be an astronaut) and there needs to be a deadline for you to achieve your goals.Almost everybody who sets up a home-based business has the ability to be successful. To do this, the work from home entrepreneur needs to define their target market and work hard to achieve their goals.

What on earth could small businesses learn from the tiny house movement if your industry is unrelated? It comes as no surprise that the growth, mission, popularity and purpose of the tiny house movement have grown over the past decade. People are joining this movement for financial freedom, environmental and leisure enjoyment. These owners reduce skyrocketing maintenance costs and living expenses that come from soaring mortgage payments of capacious houses. This movement also frees up more time to spend with family and travel.

Over the past decade, we have seen the increase in restructuring, downsizing and corporate dismantling by many large firms. According to the U.S. Small Business Administration, 99.7 percent of all employer firms are small businesses. While this percentage is an impressive number, there are some great tips many small businesses can take away from the tiny house movement.

Compact and mobile: Owners of tiny houses downsize to reduce the overabundance of clutter, high mortgage payments, and freedom to do more things they want to engage in. They have the capability of hitching their home on the back of a vehicle and can save money on hotel costs when traveling. Depending on your type of business, with the ease and digitization of many applications and smart devices, you can mobilize your business and take it anywhere. Even if you relocate, your business can be just as portable. Small businesses may be compact in scale, but can be substantial in their return on investment.
Energy and cost-efficient: Tiny house owners save money by lower operating costs, energy usage, and maintenance costs. You will find innovative ways to curb your budget in certain areas that will free up money for other important business investments to grow your business. Small businesses may not use up as much energy and power as larger organizations. You can operate more efficiently as well as effectively.
Environmentally conscious and sustainable: Tiny houses may be built using environmentally friendly and repurposed materials. They are built to last but are as unique and aesthetically appealing as the details in a larger home. Small businesses can apply similar eco-friendly elements and recycled supplies to their organization. Make a statement with personalized and customized brand installations on a smaller scale, but with great innovative curb appeal.
Technological advantages: Technology is not as big and bulky as it once was. Tiny houses can embody the same level of digitization as larger homes, just on a smaller scale. At one time, big businesses had the upper-hand with harnessing more advanced applications in technology. Nowadays, not only is technology more advanced and constantly evolving, many elements are far more affordable than they’ve ever been.
Innovative: While tiny house living is not a new phenomenon it is increasing in popularity. The idea of living a quality life on a small-scale pushes us to new levels of residential creativity. We are inspired to try something new, creative, and innovative that will make us stellar in our industry. Since many quality products and services are more affordable and reliable, small businesses can make quality purchases and outsource services that will save on equipment and personnel budgets.
Just because a small business may adopt a few ideas from the success of the tiny house movement, some of these applications may not be feasible or appealing to your particular industry. You don’t have to sacrifice quality for affordability. Small businesses have the power, however, to promote their business with creative, personalized and exceptional customer experiences, regardless of size and budget.

Nothing can replace persistence and innovation if you care to have any chance of having a profitable home based business.

All the looks, the intelligence, and the money might be great to have, but it’s not going to help you have a profitable home based business. Persistence and innovation is going to be what you’ll need to succeed.

Let me recount a true story about the power of persistence and innovation

In 1990 this person I know decided he wanted to start a profitable home based business of his own.

By 2001 He was flat broke. I mean he was past broke if you could say such a thing.

He was incredibly in over his head, with a debt of $60,000 and he wasn’t bringing in an income.

Never in a million years did he ever think he wouldn’t have a profitable home based business by then. And how life goes, the bills kept rolling in like clockwork. Each creditor wanting their money right away.

They had no idea that he wasn’t able to pay any of them.

He wasn’t living his dream of having a profitable home based business and he was pinned against a rock and a hard place. He had to have cash fast or he was going to lose everything, including his house. He figured this would have broken up his family for sure.

He was taking in from $500 to $1000 a month while his bills and living expenses easily reached 3000+ a month. A profitable home based business would have taken care of it but…

The math was simple and didn’t add up. Every month he was going deeper and deeper in debt by paying bills with credit card cash advances.

He drained $25,000 in savings and dug himself into a $60,000 credit card pit.

But…in just ONE MONTH he was able to completely reverse what he was doing wrong when he of course figured it out. In fact, astonishingly he went from $500 a month to over $9000 in the very next month.

And it got even better with the next month pulling in $15,000 a month.

And then could you believe $25,000?

Then his home based Internet business just took off like he was shot out of a cannon making him $50,000 per month

He was doing so good that he decided to write extensively on his rise to success in making the real transition to a profitable home based business.

And what’s outstanding about this is that he’s developed 2 courses that explain in detail how anyone can duplicate what he’s done to sustain a profitable home based business if they are persistent.

But with all the detail and painstaking attempts he’s made to make these courses awesome, there is one variable he had know control over.

Can you think what that one major variable was? Well the answer was You of course.

None of us are or ever will be the same. It doesn’t matter how much we try to imitate someone, we will always do it a little different in our own original path. So when it comes to our own profitable home based business, we have to find our own path.

He concluded that ‘success’ is dependent on many variables. Your personality, skills, experiences, cultural background and motivation etc.

Since we are all unique, a profitable home based business is not going to happen doing it just exactly like someone else. Of course I’m not saying not to learn from others, but rather we need to fit what we learn according to our own personalities.

That means to follow a model or learn information and integrate it into our very own personal business philosophy.

It’s critical that you build your profitable home based business based on who you are.

You’re home based Internet business must mirror you as a the person you really are. I don’t want to get philosophical on you, but just to say you need to have confidence in yourself, if you are to have a profitable home based business.

If you don’t find yourself, It can be easy to get stuck with indecision because of the lack of confidence or for whatever reason. This can slow your progress towards a profitable home based business.

Here are 3 ways you can unstick yourself and keep going towards your dream of a profitable home based business.

1-When you just can’t seem to get past a problem and you’re not moving forward, get out of your house and go somewhere completely different. Who cares where it’s at, just go and spend a day or two in a completely different environment. You’ll refresh your mind and think more clearly as you completely change your routine.

2-Take a 180 degree turn in your daily routine. Do things that are totally uncharacteristic of you. Take a different road you never thought to take or learn a hobby that you wanted to do, but never considered doing. Get your mind working in a way that it has never worked before.

3- This sounds bizarre, but when you can’t move forward, jump up and down, shout and dance and just physically move that body of yours. Get the body moving in different ways has a way of stimulating the mind in ways to create new ways of thinking and getting you unstuck in your current way of thinking.

To conclude a profitable home based business can be yours if you get the right information and guidance that can be integrated into your own personality. Find out who you are and be that person in your business. When you get stuck along the way take a 180-degree turn in doing things to unstick yourself and keep your thinking clear and fresh.